Autotune, the notorious pitch correcting vocal effect, has seemingly found its way into every perceivable genre and style of music in every corner of the world. In the genre of Tuareg guitar however, the wanton use is confined to Niger where modern Tuareg compositions have nudged up against the slickly produced autotuned Hausa pop music in a near seamless melding. This is as much geographic as it is cultural. Hausa culture lies on both sides of the Niger/Nigeria border and Agadez, Niger’s capital of Tuareg guitar is majority Hausa speaking. Northern Nigeria’s film industry Kannywood dominates the VCD market throughout Niger even among non-Native Hausa speakers.
For many years, the influence of Hausa music in Tuareg guitar was a pragmatic concern. Nigeria has a plethora of studios with well trained engineers, and a destination for Tuareg guitarists looking to record an album. Such was the case with the two first instances of tuareg autotune – Mdou Moctar in Sokoto, and Abdoul Kader in Kano. Today Agadez hosts a number of studios. Modeled on the Nigeria, these new studios are largely electronic, relying on computer based composition and arrangement and leaning away from live instruments.
While the first incidents of this Hausa pop/Tuareg guitar cultural exchange were largely accidental – Mdou’s autotuned Anar was recorded in 2008 – the resulting style of music is emerging as a definitive trend. I just received some of the new album of Agadez youth outfit Zone Tuareg, and they seem to be only continuing in this vein. It’s not yet a genre and there is no designation for these studio productions, but the number of music recorded with this particular melding of Tuareg and Hausa pop is expanding. As the genre of Tuareg folk guitar further twists in new directions, it’s a challenge to a hegemonic definition of the ishumar guitar sound, and a glimpse at a diversified future.